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“Use a combination of ‘why to quit’ and ‘how to quit’ messages to motivate smokers to try to quit (‘push & pull’ strategy or ‘carrot & stick’ strategy).”
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Summaries of Campaign Data
Lessons Learned Internationally from Stop Smoking Campaigns: An Overview of Evidence-Based Recommendations
Global Dialogue combined an international literature review, conducted by Johns Hopkins' Institute for Global Tobacco Control, with a synthesis of unpublished stop smoking campaign results. To view and download the full document on campaign lessons learned, select a language below:
The Need for Effective Public Education/Mass Media Campaigns
Global Dialogue compiled and summarized data supporting the effectiveness of public education/mass media campaigns, including an explanation of the key role that campaigns play in comprehensive tobacco control programs. To view and download the full document, select a language below.