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“Use a combination of ‘why to quit’ and ‘how to quit’ messages to motivate smokers to try to quit (‘push & pull’ strategy or ‘carrot & stick’ strategy).”
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Lessons Learned Globally: Secondhand Smoke Mass Media Campaigns
This document, released in January of 2010, synthesizes data from secondhand smoke campaigns around the world, providing lessons learned about the process and content of developing and implementing mass media campaigns designed to reduce exposure to secondhand smoke, either through policies or through individual behavior change. The document also includes 35 case studies from 16 different countries' campaigns.
Click to view complete document: Lessons Learned Globally: Secondhand Smoke Mass Media Campaigns
Click to view Introduction, Executive Summary and Lessons Learned only: Intro, Executive Summary, Lessons Learned
Click to view Campaign Case Studies only: Campaign Case Studies
"Click" aqui para ver la Introduccion, Resumen Ejecutivo y Lecciones Aprendidas en Espanol: Lecciones Aprendidas_Esp