- News
- Events
- Campaign Tool Kit
- Lessons Learned Globally: Secondhand Smoke Campaigns
- Summaries of Campaign Data
- Case Studies
Campaign Strategies
“Use a combination of ‘why to quit’ and ‘how to quit’ messages to motivate smokers to try to quit (‘push & pull’ strategy or ‘carrot & stick’ strategy).”
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Resources
Campaign Development Tool Kit
An International Guide for Planning and Implementing Stop Smoking Campaigns. Click here to access this important resource which is available in several languages.
Lessons Learned Globally from Secondhand Smoke Mass Media Campaigns
A compilation of secondhand smoke campaign case studies, plus overall lessons learned about campaign process and content. Click here to access this important document.
Lessons Learned Internationally from Stop Smoking Campaigns: An Overview of Evidence-Based Recommendations
Click here for summary document in English, Spanish, French, German and Portuguese.
The Need for Effective Public Education, Mass Media Campaigns
Click here and scroll down the page for document in English, Spanish, French, German and Portuguese.
Campaign Case Studies
Click here to view case studies from a variety of countries on a variety of topics.
News
Click here for exciting news relevant to stop smoking campaign practitioners and researchers around the world.
Events
Click here to see a list of upcoming events relevant to stop smoking campaign practitioners and researchers.