Campaign Strategies

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The Goal of the Global Dialogue Initiative

Our goal is to improve the inpact of public education/mass media campaigns at reducing tobacco use and exposure to secondhand smoke by:

  • Applying updated campaign lessons learned from the global tobacco control community
  • Increasing the financial commitment to these campaigns over time by governments, NGOs and other organizations.

Success Criteria for Project:

  • Better results from tobacco control campaigns, in terms of building awareness and knowledge, changing beliefs and attitudes, and changing intended and actual behaviors.
  • More organizations applying proven strategies to their tobacco control campaigns.
  • More countries conducting campaigns to reduce tobacco use and exposure to secondhand smoke.
  • Greater overall spending on tobacco control public education/mass media campaigns.
  • Greater longevity of tobacco control public education/mass media campaigns.

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