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“Use a combination of ‘why to quit’ and ‘how to quit’ messages to motivate smokers to try to quit (‘push & pull’ strategy or ‘carrot & stick’ strategy).”
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Events
2012 Events
2011 Events
2010 Events
2009 Events
2008 Events
Upcoming
2012 Events
Workshop: How to Develop and Implement an Effective Tobacco Control Mass Media Campaign
Co-sponsored by the World Lung Foundation, Cancer Institute New South Wales and Global Dialogue
March 19, 2012
Singapore (immediately preceding the WCToH)
For more information or to register, contact training@worldlungfoundation.org
Past
2011 Events
Workshop: Developing Effective Mass Media Campaigns by Learning from Others' Experiences
Co-sponsored by the Association of European Cancer Leagues and Global Dialogue
March 27, 2011
Amsterdam, the Netherlands (immediately preceding the ECTOH)
For presentations from this workshop, contact global@stopsmokingcampaigns.org and karen.gutierrez@comcast.net
2010 Events
Workshop: Creating Effective Paid Media Campaigns
Co-sponsored by Cancer Institute NSW and WLF in collaboration with Global Dialogue
October 6, 2010
Sydney, Australia (immediately preceding the APACT)
For presentations from this workshop, contact global@stopsmokingcampaigns.org and karen.gutierrez@comcast.net
Workshop: Developing Effective Campaigns
Co-sponsored by Global Dialogue and World Lung Foundation
August 18, 2010
Shenzhen, China (immediately preceding the World Cancer Congress)
For presentations from this workshop, contact global@stopsmokingcampaigns.org and karen.gutierrez@comcast.net
2009 Events
Workshop: Tobacco Control Advocacy and Campaign Workshop--Tools for New Media and Fundraising
Co-sponsored by Global Dialogue, Association of European Cancer Leagues and European Network for Smoking Prevention
November 30-December 1, 2009
Brussels, Belgium
For presentations from this workshop, contact global@stopsmokingcampaigns.org and karen.gutierrez@comcast.net
Workshop: Developing Effective Mass Media Public Education Campaigns
Co-sponsored by Global Dialogue and UICC
November 10-11, 2009
Dar es Salaam, Tanzania (immediately preceding the AORTIC Pan-African Conference)
For presentations from this workshop, contact global@stopsmokingcampaigns.org and karen.gutierrez@comcast.net.
Workshop: Developing Effective Mass Media Public Education Campaigns
Co-sponsored by Global Dialogue and World Lung Foundation
October 13-14, 2009
Mexico City, Mexico (immediately preceding the SRNT IAHF Latin American Conference on Tobacco Control)
For presentations from this workshop, contact global@stopsmokingcampaigns.org and karen.gutierrez@comcast.net.
Workshop: Developing Effective Mass Media Public Education Campaigns
April 27, 2009
Dublin, Ireland
This full-day workshop focused on campaign research and evaluation and attracted 35 people from 9 countries. For more information about this workshop or to request the materials from it, please send your name, organization and country to global@stopsmokingcampaigns.org.
Workshop: Developing Effective Mass Media Public Education Campaigns
March 8, 2009
Mumbai, India
This full-day workshop focused on campaign research and evaluation and attracted 82 people from 32 countries. For more information about this workshop or to request the materials from it, please send your name, organization, and country to global@stopsmokingcampaigns.org.
2008 Events
Asia Region Campaign Development Workshop
October 28, 2008
Bangkok, Thailand (adjacent to SRNT Asia Conference)
For more information about this workshop or to request copies of the workshop presentations, contact global@stopsmokingcampaigns.org.
European Region Campaign Development Workshop
September, 2008
Rome, Italy (adjacent to SRNT Europe Conference)
For more information about this workshop or to request copies of the workshop presentations, contact global@stopsmokingcampaigns.org.
International Campaign Development Workshop
August, 2008
Geneva, Switzerland (adjacent to UICC World Cancer Congress)
For more information about this workshop or to request copies of the workshop presentations, contact global@stopsmokingcampaigns.org.
Caribbean Tobacco Control Summit
March 5-6, 2008
San Juan, Puerto Rico
Click here for International Campaign Lessons Learned Presentation (Spanish).