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- Campaign Tool Kit
- Lessons Learned Globally: Secondhand Smoke Campaigns
- Summaries of Campaign Data
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Campaign Strategies
“Use a combination of ‘why to quit’ and ‘how to quit’ messages to motivate smokers to try to quit (‘push & pull’ strategy or ‘carrot & stick’ strategy).”
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Campaign Development Tool Kit - English
Click on below chapters to view or download:
Inside Cover, Contents, Acknowledgments, Introduction
Chapter 1: Overview of Tobacco Control Marketing Campaigns
Chapter 2: Strategic Planning
Appendix
Chapter 3: Target Audience Research
Appendix
Chapter 4: Specific Populations
Appendix
Chapter 5: Campaign Evaluation
Appendix
Chapter 6: Campaign Management
Appendix
Chapter 7: Advertising
Appendix
Chapter 8: Public Relations
Appendix
Chapter 9: Media Advocacy
Appendix
Chapter 10: Community-Based Marketing
Appendix
Chapter 11: Promoting Stop Smoking Services
Appendix
Chapter 12: Funding Campaigns
Appendix