Campaign Strategies

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Lessons Learned Internationally from Digital Media Campaigns

This document includes 26 campaign case studies from 11 countries and the European Union, plus overall lessons learned regarding what makes digital media campaigns effective in tobacco control.

Basic document available now.  Designed/laid out version will be available shortly.

Click here for complete Digital Media Campaign Review document

Click here for Front Matter, Executive Summary, Introduction and Lessons Learned sections of document only

Click here for Case Studies section of document only

Click here for Appendices only

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