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“Increase smokers’ comfort with quitlines, so smokers will be more likely to call for assistance.”
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Campaign Case Studies
We are building a collection of campaign case studies so that international campaign planners can learn from others’ experiences. Click on any of the below links for concise information about each case study. If you have a campaign experience to share, please contact global@stopsmokingcampaigns.org. Thank you!| Israel: The Shy secondhand smoke campaign | |
| Norway: 4-phase youth prevention and adult cessation campaign | |
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United States (Vermont): direct mail Quit Line campaign |
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New Zealand: Face the Facts education and awareness campaign |