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Campaign Strategies
“Use a combination of ‘why to quit’ and ‘how to quit’ messages to motivate smokers to try to quit (‘push & pull’ strategy or ‘carrot & stick’ strategy).”
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Campaign Case Studies
We are building a collection of campaign case studies so that international campaign planners can learn from others’ experiences. Click on any of the below links for concise information about each case study. If you have a campaign experience to share, please contact global@stopsmokingcampaigns.org. Thank you! |
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Israel: The Shy secondhand smoke campaign |
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Norway: 4-phase youth prevention and adult cessation campaign |
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United States (Vermont): direct mail Quit Line campaign |
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