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• About Us
• Initiative Partners
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• Initiative Goal
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About Us

Goal:  Increase the impact of public education/mass media campaigns in reducing tobacco use and exposure to secondhand smoke.

Structure of Initiative:  An international collaboration among 17 private, public and non-profit partner organizations.  All partners contribute funding, staff time and/or other in-kind support to Global Dialogue projects.

Overall Strategies:  Training, individual consultation and resources to assist campaign managers and researchers as they plan, implement and evaluate their campaigns.

Available Products and Services:

•    Lessons learned documents from syntheses of international campaign data.
•    Campaign development tool kit with 375 pages of guidance on the process of creating a campaign and examples from over 25 countries
•    Interactive campaign development workshops conducted on a regional basis and by request in any country
•    One-on-one consultation with NGOs, ministries of health and others creating tobacco control campaigns
•    Website with Global Dialogue updates, news and events, and campaign documents and materials submitted from around the world (www.stopsmokingcampaigns.org)
•    Advertising exhibit and DVDs of ads to heighten awareness of campaign advertising and to stimulate ideas

Other Key Points:

1. Global Dialogue is the first place to go to find out about international campaign lessons learned, having compiled and synthesized updated learnings since early 2005. 
2. Global Dialogue provides access to campaign managers and researchers internationally
3. What makes Global Dialogue unique among other efforts to improve the impact of public education/ media campaigns is its:
   
   a. Up-to-date, in-depth understanding and analysis of campaigns and their results throughout the world
   b. Seasoned advice and assistance to campaign planners on both optimal content for campaigns and the process for developing campaigns
   c. Focus on assisting all countries in all regions
   d. Ability to respond with assistance more rapidly/nimbly than larger organizations

Global Dialogue Partners: